The prestigious rally event and the world leader in technical clothing for motorsports renew their partnership. An alliance that combines innovation, style, and performance for another year of excitement in the only Italian event of the FIA European Rally Championship.
Rome, July 12th, 2024 – The Rally di Roma Capitale and Sparco announce the extension of their fruitful collaboration for the 2024 edition of the event, scheduled for July 26-28. This partnership, initiated in 2022, is ready to further consolidate the success of the event conceived by Max Rendina and organized by Motorsport Italia.
Founded in 1977, Sparco is a leading company in motorsport apparel, renowned for its quality, innovation, and research. With over forty years of experience, Sparco has established itself as a reference brand for drivers and racing teams worldwide. Moreover, it has also become a trendy brand for those seeking sportiness and style in everyday life. The company is committed to researching, creating, and providing high-quality products that combine comfort, safety, and cutting-edge design.
The Rally di Roma Capitale is one of the most important rally competitions internationally, set in the unique scenery of the Eternal City. Thanks to the collaboration with the Office of Major Events and the Department of Major Events, Tourism, Sports, and Fashion of Roma Capitale, led by Alessandro Onorato, the event has reached levels of excellence recognized worldwide. The partnership with Sparco has played a key role in ensuring visibility and brand awareness for the event, elevating the concept of mutual excellence between the two brands.
The continuation of the partnership also follows Sparco’s significant interest in the Italian rally sector. The brand is, in fact, the title sponsor of the Italian Absolute Rally Championship Sparco, of which the Rally di Roma Capitale will be the fifth event of the 2024 calendar.
Nicolò Bellazzini, Sparco Brand Manager: “Sparco is proud to continue the partnership with the Rally di Roma Capitale. We are thrilled to provide our technical clothing for the event and to help create a unique atmosphere for drivers, teams, and spectators. Our experience in the sector and commitment to excellence are reflected in the quality of our products, which offer optimal performance in any condition. We are truly eager to experience another year of excitement and success in the shadow of the enchanting beauty of the Eternal City.”
Max Rendina, patron of the Rally di Roma Capitale: “We are pleased to extend our collaboration with Sparco for the Rally di Roma Capitale 2024. Sparco’s technical clothing is a natural choice for our staff, as it ensures an excellent combination of comfort and style and also helps to increase the popularity of the event.”
